{"id":3960,"date":"2022-05-12T13:10:00","date_gmt":"2022-05-12T11:10:00","guid":{"rendered":"https:\/\/mahoganyspecialtycoffee.com\/?p=3960"},"modified":"2022-06-17T15:25:14","modified_gmt":"2022-06-17T13:25:14","slug":"salut-pandemia-canvis-consum-cafe","status":"publish","type":"post","link":"https:\/\/mahoganyspecialtycoffee.com\/ca\/salut-pandemia-canvis-consum-cafe\/","title":{"rendered":"Arran de la pand\u00e8mia han canviat els h\u00e0bits de consum de caf\u00e8?"},"content":{"rendered":"\n

Hi ha hagut un canvi en el consum de caf\u00e8? A causa de la pand\u00e8mia de la covid, el nostre estil de vida s’ha vist completament afectat. Inevitablement, els nostres h\u00e0bits han patit una transformaci\u00f3<\/strong> a tots els nivells, tamb\u00e9 pel que fa al caf\u00e8. Ho has notat? En aquest article t’expliquem m\u00e9s en profunditat quines han estat les novetats que ens ha portat aquesta situaci\u00f3 tan inusual. No t’ho perdis!<\/p>\n\n\n\n

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Aix\u00ed s\u00f3n els nous h\u00e0bits de caf\u00e8<\/strong><\/h2>\n\n\n\n

El confinament, el teletreball i les restriccions sanit\u00e0ries han suposat un abans i un despr\u00e9s en la manera en la qual consumim aquesta deliciosa beguda. A continuaci\u00f3, et detallem, punt per punt, quins s\u00f3n aquests nous h\u00e0bits de caf\u00e8 que hem adquirit al llarg d’aquests dos anys de pand\u00e8mia:<\/p>\n\n\n\n

\u2022 Menys persones prenen caf\u00e8.<\/strong> Segons un estudi elaborat per l’Associaci\u00f3 Nacional del Caf\u00e8 dels Estats Units, ha augmentat un 4% el nombre de persones que han deixat de prendre caf\u00e8. Les raons s\u00f3n bastant clares: les restriccions sanit\u00e0ries i la falta de socialitzaci\u00f3. I \u00e9s que aix\u00f2 de quedar per prendre un caf\u00e8 \u00e9s tot un acte social que s’ha vist amena\u00e7at per la pand\u00e8mia. Un altre factor que hi ha pogut influir \u00e9s la crisi econ\u00f2mica que ha portat aquesta situaci\u00f3 i que ha fet que alguns renunci\u00efn a aquesta beguda.<\/p>\n\n\n\n

\u2022 Menys consum en cafeteria. <\/strong>\u00c9s un fet que, amb aix\u00f2 del coronavirus, hem estat m\u00e9s temps reclosos a dins de casa. Per aquest motiu, el consum als establiments ha disminu\u00eft considerablement. Si eres d’aquells que es paraven sempre a prendre un caf\u00e8 abans d’anar a la feina, segur que tamb\u00e9 has patit les conseq\u00fc\u00e8ncies de les limitacions d’aforament i la resta de mesures de prevenci\u00f3. No obstant aix\u00f2, \u00e9s cert que resulta molt m\u00e9s f\u00e0cil prendre caf\u00e8 despr\u00e9s de la pand\u00e8mia a les cafeteries i a la resta d’establiments.<\/p>\n\n\n\n

\u2022 Major consum a casa. <\/strong>Tot i que la situaci\u00f3 va provocar que no pogu\u00e9ssim sortir fora de casa, aix\u00f2 no va significar que renunci\u00e9ssim a all\u00f2 que ens agrada, veritat? En aquest sentit, els apassionats del caf\u00e8 hem incrementat el volum de compra d’aquest producte. I \u00e9s que, a vegades, no hi ha res com gaudir d’una bona tassa d’aquesta beguda en la intimitat de la llar.<\/p>\n\n\n\n

Quines s\u00f3n les tend\u00e8ncies de consum de caf\u00e8 a casa?<\/strong><\/h2>\n\n\n\n

Com t’hem explicat, hi ha hagut un augment de les vendes de caf\u00e8 i aix\u00f2 es deu al fet que molts de nosaltres, encara que h\u00e0gim de preparar-lo a casa, volem continuar prenent caf\u00e8. \u00c9s evident que aquest fet ve acompanyat d’una s\u00e8rie de repercussions:<\/p>\n\n\n\n

\u2022 Inversi\u00f3 en millors equips. <\/strong>La recerca per intentar recrear la qualitat de les begudes que podem consumir a les cafeteries ens ha portat a invertir en m\u00e0quines capaces de replicar un resultat professional. Tant \u00e9s aix\u00ed, que les vendes d’aquesta mena d’articles i accessoris van augmentar un 11% a l’inici de la pand\u00e8mia.<\/p>\n\n\n\n

\u2022 Major destresa.<\/strong> Amb m\u00e9s temps a casa, els consumidors de caf\u00e8 tenen m\u00e9s oportunitats de dedicar-se al hobby de barista. Aquesta rutina de repetir i perfeccionar les receptes ha servit per adquirir majors habilitats a l’hora de preparar caf\u00e8.<\/p>\n\n\n\n

\u2022 Comoditat davant de tot. <\/strong>Tamb\u00e9 s’ha de destacar que el confort continua sent un dels aspectes que m\u00e9s persegueix la gent. Avui en dia, s\u00f3n molts els que opten per comprar directament grans quantitats de caf\u00e8s freds i lattes gelats. \u00c9s a dir, productes llestos per consumir. Les vendes van augmentar dr\u00e0sticament ja a l’inici de la pand\u00e8mia i s’espera que segueixin en aquesta direcci\u00f3.<\/p>\n\n\n\n

\u2022 Consumidors m\u00e9s conscients. <\/strong>Aquest inter\u00e8s pel m\u00f3n del caf\u00e8 i la seva preparaci\u00f3 implica un canvi general en el coneixement que tenen els consumidors sobre aquesta beguda. Aix\u00ed doncs, aquestes persones s\u00f3n cada vegada m\u00e9s conscients sobre la qualitat i la proced\u00e8ncia del caf\u00e8 que tenen a la seva pr\u00f2pia tassa. Q\u00fcesti\u00f3 que, sens dubte, est\u00e0 impulsant cada vegada m\u00e9s la demanda de caf\u00e8 d’especialitat. D’aquesta manera, hi ha un major inter\u00e8s en els tipus de varietats, productors, or\u00edgens o m\u00e8todes de preparaci\u00f3 de caf\u00e8. Una cosa semblant a la que s’ha viscut anteriorment amb altres productes com, per exemple, el vi o la cervesa.<\/p>\n\n\n\n

No sabem si el canvi en el consum de caf\u00e8 es mantindr\u00e0 en el temps o anirem recuperant els vells h\u00e0bits a poc a poc. Est\u00e0 clar que haurem d’esperar per veure qu\u00e8 passa en aquest sentit. En qualsevol cas, \u00e9s \u00fatil comptar amb un pla B per poder gaudir d’una excel\u00b7lent tassa a casa quan vulguem. No oblidis que a Mahogany Specialty Coffee tenim exactament el que necessites per aquests moments en els quals nom\u00e9s el caf\u00e8 et pot salvar<\/mark><\/a><\/em><\/strong>. Visita la nostra botiga en l\u00ednia i endinsa’t en aquest m\u00f3n ple de sabor!<\/p>\n","protected":false},"excerpt":{"rendered":"

En aquest article t’expliquem quines han estat totes les novetats que han sorgit per culpa de la pand\u00e8mia.<\/p>\n","protected":false},"author":19,"featured_media":3952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[203],"tags":[202,204],"class_list":["post-3960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salut","tag-cafe-especialitat","tag-salut"],"acf":[],"yoast_head":"\nArran de la pand\u00e8mia han canviat els h\u00e0bits de consum de caf\u00e8? - Mahogany<\/title>\n<meta name=\"description\" content=\"Has notat un canvi en el consum de caf\u00e8? 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